Modern Comfort
NOTTA is the story of Los Angeles — a love letter to a city where the world's most culturally authentic and diverse foods are steps away from each other.
We have been fortunate enough to be welcomed to their tables so that we could find bits of ourselves in these culinary explorations — where comfort is found in every bite.
We draw inspiration from each cuisine, paying homage to the traditions that cradle them and reimagining them through our own perspective, creativity and innovation — each honored on its own terms, served side by side. Familiar forms, elevated execution, cultural reverence — the essence of who we are.
A few ways to taste the city.
From a casual plate in the afternoon to an upscale showcase in the evening — every experience at NOTTA will be a different lens on the same city. Familiar, yet Differently Similar. The specifics are still taking shape; the spirit is already set.
We're not ready to share the full picture just yet — but when we are, you'll be the first to know.
The Team
A collective of operators, artists, and craftspeople united by a belief that food can be transformative — building NOTTA as a visceral culinary art experience for Los Angeles.
Nelson Lee
NOTTA founder Nelson Lee has a long history of building creative concepts rooted in the arts, film, television & food. A veteran producer & studio executive for several of Hollywood's top studios he has brought his expertise in building world class experiences to the LA food scene. In the past 5 years, he has started & grown several multi-million dollar restaurant and catering companies such as Bang Bang Noodles, Flower Bridge Concepts & Lucky Cat Coffee — working with pivotal companies like TikTok, Amazon, Google, Facebook, Rayban Meta & YouTube. NOTTA is the culmination of years of development & exploration of the multicultural fabric of Los Angeles' culinary landscape and how we will define Modern Comfort.
Hitesh Patel
Hotel Operations & Hospitality professional. Owner/Operator with deep experience managing complex multi-revenue hospitality environments. Brings operational rigor to NOTTA's phased launch strategy.
Amy Arms
Head of Culinary Experiences — curating NOTTA's immersive dining journeys, signature tastings, and private events. Bridging the kitchen and the guest to turn every meal into a memorable, artful occasion.
Elizabeth Lee
Licensed Functional Herbalist & Mixologist. Pioneering one of the first herbal cocktail experiences in LA — rooted in herbal medicinal benefits with housemade syrups and mixes, designed to wow at the Notta Alcohol-Free Bar. Elizabeth also leads community building at NOTTA, weaving the Canvas Bar into the cultural fabric of the city.